Objectives

MAP celebrates Silver Jubilee
Its been an exciting year of activities

To improve and develop the technical and general knowledge of persons engaged in the profession of marketing.
To promote the study of all branches of knowledge relevant to the profession of marketing.
To promote the growth of a cadre of professional marketing managers in Pakistan.
To provide to management a scientific approach towards marketing.
To provide facilities for the study of and inquiry and research into marketing problems.
To bring together persons interested in marketing by such means as conferences and meetings.
To disseminate knowledge and to keep in touch with its members, MAP Lahore Chapter publishes a biannual "MAP Lahore" Newsletter and a quarterly journal ‘Marketing Review is published by MAP Karachi.