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Marketing Institute

Marketing Institute

MAP Lahore chapter has announced building of a state of the art marketing institute at Lahore and for the purpose a piece of land of two kanals at Johar Town have already purchased. Council has signed an agreement with one of the leading architects of the country. M/s Imtiaz Ali Associates Architects are in the process of designing state of the art building of first ever Marketing Institute in Pakistan.

MAP Marketing Institute - What is It?

The MAP Marketing Institute is being created to advance the science and practice of marketing.

The marketing institute will bring together leading researchers in the areas of empirical modeling, competitive strategy, consumer behavior, and behavioral decision theory. Faculty members will use these methodologies to explore issues such as branding and advertising strategy, product diffusion, consumer choice, managerial decision making and information technology. Collaboration will be the part of the marketing institute. Seminars will provide continuous exposure to current research. In addition to the core faculty, the marketing Institute will invite visiting lecturers and leading marketing professionals to provide participants the latest in marketing thought from an academic as well as a practitioner standpoint.


What Will the Institute Do?

The Institute will learn, develop and facilitate the application of the very best marketing practices in a wide range of settings all over the Pakistan. It will do this by maintaining constant touch with frontline marketing practitioners, cutting-edge private sector marketers, and top rank academic programs and institutes. When fully operational, the Marketing Institute will undertake all of the following activities (and undoubtedly more)

  • Provide on-site team-based strategic guidance to programs, organizations, businesses and foundations impatient to apply the very best marketing approaches to their particular issues and problems;

  • Carry out and disseminate research on marketing 'best practices;"
  • Train and educate today's practitioners and prepare the next generation in state-of-the-art techniques;

  • Sponsor academic research to take marketing to the "next level" of sophistication and impact;

  • Provide connections and leadership to social change professionals, commercial marketers, academics and funders eager to exchange ideas about marketing practice and its potential.
Who Should Support It?

The Map Marketing Institute can be a powerful ally for those Marketing Companies corporations, nonprofit organizations, government agencies and foundations that seek to achieve important objectives as part of their basic missions.

What Value Can the Institute Provide Its Supporters?

The resources and activities of the Marketing Institute can meet critical needs in the planning and implementation of change programs in Pakistan. The Institute can:
  • Provide impactful assistance inside or outside specific organizations through direct consulting. The Institute can help social partners:
    • Plan overall intervention portfolios;

    • Create specific programs with the very best marketing thinking;

    • Revise and reinvigorate programs lagging in performance;

    • Carry out independent evaluations of specific programs;

    • Educate staff in the latest marketing approaches and provide training in specific concepts and tools;

    • Provide program staff with comprehensive and user-friendly secondary materials on marketing approaches and applications;

    • Create opportunities for staff to meet others with similar interests in concentrated learning environments;

  • Provide opportunities for market executives in corporations who would like the opportunity temporarily step outside the corporate environment to apply - and expand - their marketing skills to help the broader society (perhaps in areas of special interest to them).

  • Give corporate, government and nonprofit marketers as well as foundation executives the chance to network with other like-minded individuals;

  • Give socially-conscious corporations the chance to interact with academics from top business schools and other research centers who are working in this frontier domain.

Organization and Operation

The Institute will have a full time staff and will be overseen by a prestigious Board of Directors. It will be funded by foundation grants, fees for conferences, publications and the like and membership subscriptions. Subscribing corporate members will be entitled to nominate individuals to serve on the Institute Advisory Committee, which will provide guidance for the Institute's consulting, research and conference activities.