Forum Discussions

MAP celebrates Silver Jubilee
Its been an exciting year of activities


Subscribe to our monthly e-newsletter, you do not need to sign up for e-newsletter.

“Retail Jungle”

Dear Members


Marketing Association of Pakistan (MAP) Lahore is pleased to announce its 3rd seminar of the session 2019-20 on “Retail Jungle” on Tuesday, August 20, 2019 at 5:30 p.m. in Dome Hall, Royal Palm Golf & Country Club, Lahore.


Mr. Amir Paracha, Vice President-Customer Development, Unilever Pakistan Limited, will be the Guest Speaker.

Amir began his career at Royal Dutch Shell Oil company back in July 1996. After serving in the marketing & sales function in different capacities for nearly 4 years, Amir joined Unilever Pakistan in February 2000. Amir gained multi-category experience in Home & Personal care (HPC) department for around 6 years and then in June 2006, Amir was assigned the role of Marketing Director at Unilever – North Africa Middle East (NAME) cluster responsible for KSA, UAE, Kuwait, Qatar, Bahrain, Oman & Yemen. After completing a truly enriching 3-year stint at Unilever NAME, in July of 2009 Amir moved back to his home country to re-join Unilever Pakistan as Vice President – Marketing. After having spent 4 years in Marketing, Amir moved to lead Sales function as Vice President – Customer Development along with leading the Digital Transformation agenda.

Since 2009, Amir has been on the board of Unilever Pakistan Ltd and also served as Vice President, Pakistan Advertising Society (PAS) and board member of Joint Industry Committee of PAS & PBA (Pakistan Broadcasters Association).

Amir did his master’s in business administration in Marketing from Institute of Business Administration, Karachi – Pakistan. Amir also attended few executive courses from Harvard Business School, London Business School & INSEAD.


Members’ participation is free, while participation charges for Non-Members are Rs: 1000/- per person.


Telenor Pakistan is the Main Sponsor of the seminar while Bank Alfalah Limited, Guard Group and Haier Pakistan (Pvt.) Ltd. are the Tea Sponsors whereas Jang Media Group is the Media Partner.