14 Tips For Any Brand Seeking A Global Sponsorship

Source: https://www.forbes.com/
Many business leaders and their marketing teams dream of landing global sponsorship for their brand. When brands partner up with more well-known organizations on campaigns or get involved in helping to host a major event, it can exponentially increase the effectiveness of their marketing and sales efforts. While every company will have its own ideas about which global players they want to work with, there are some basic tips that leaders in any industry can use to improve their chances of finding the best partnership for achieving their particular goals. Below, the members of Forbes Agency Council outline valuable advice they would provide to their clients to help them land global sponsorships that move the needle on their broader marketing initiatives.

Related News

Content Marketing vs. Paid Advertising: Which is the best for your business?

Source: https://digitalagencynetwork.com/content-marketing-vs-paid-advertising-which-is-the-best-for-your-business/ Content marketing services are a cost-effective choice for any company, particularly when it comes to expanding its audience. Whereas, paid advertising works well for short-term results, but once that campaign has ended the company will have to start all over again.   It may also depend on the type of business you are running. If you are in a B2C industry, most likely your customers will find your products or services without any marketing help. This is because they are already searching for what they need. On the other hand, if you are in a B2B industry with little to no clients, then content marketing services is an effective way to get your name out there. READ MORE

What Creativity in Marketing Looks Like Today" by Mark Bonchek and Cara France

Source: https://hbr.org/2017/03/what-creativity-in-marketing-looks-like-today What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer experience, and product design. Do these changing roles require a new way of thinking about creativity in marketing? To explore this question, we interviewed senior marketing executives across dozens of top brands. We asked them for examples of creativity in marketing that go beyond ad campaigns and deliver tangible value to the business. Their stories — and the five wider trends they reflect — help illustrate what it means to be a creative marketer today. READ MORE

PAKISTAN IN THE LEAD IN DENIM EXPORT TO US

An India-based textile trade publication (Apparel Resources) made an analysis and shared that – Pakistan’s annual exports of cotton-made clothing to the U.S. touched the $276 million mark ($275.89 million) from January-September 2021, surpassing China’s $274.63 million worth of exports. This is a 63.40 percent increase compared to the percentage of last year when Pakistani shipments to the U.S. accounted for $168.85 million against China’s $238.75 million. The Biden administration's business-friendly policies led to the possibility of the flow of such business opportunities despite the constraints caused by the COVID-19 pandemic during the past two years. READ MORE