About the chapter

The voice of marketers in Pakistan.

For over 35 years, MAP Lahore has brought together the people who shape how Pakistan is seen — at home and in the world.

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Since 1986
Our story

Marketing is not about products. It is about perception.

The Marketing Association of Pakistan — Lahore Chapter has long been the platform where marketers meet, argue, learn and build. We believe marketing is not just about products and services: it is about building narratives, shaping perceptions and strengthening Brand Pakistan.

Our mission is to empower marketers with the skills, networks and global insights needed to transform Pakistan into a land of opportunity recognised worldwide.

As the world embraces digital transformation and borderless connectivity, that role matters more than ever — an ecosystem where innovation thrives, knowledge is shared, and collaborations inspire impact.

Read the charter
Our Journey

40 Years of Marketing Excellence

1986

The Foundation

Establishing MAP Lahore and bringing the marketing community together.
1996

Building Connections

Strengthening professional exchange through the landmark 1996 Marketing Congress.
2009

The MARCON Legacy

Advancing marketing knowledge through the 2003 and 2006 congresses.
2017

Expanding Horizons

Connecting industry leaders through MARCON 2011, 2014 and 2017.
2026

Celebrating 40 Years

Continuing learning and networking while honouring the founders and inspiring future marketers.

Discover the milestones that have shaped MAP Lahore’s 40-year journey of connecting the marketing community and advancing the profession.

What we stand for

Four commitments that guide the chapter

01

Adopt

Meet what is new on its own terms — new tools, new channels, new expectations — and put them to work for Pakistani brands.
02

Adapt

Translate global practice into local reality, so what works elsewhere works here — in our markets, in our languages.
03

Invent

Build ideas that did not exist before, and give them a stage where the industry can see and judge them.
04

Share

Keep nothing back. Knowledge, contacts and hard-won lessons move freely between members — that is the whole point of a chapter.
Leadership

The Council

Committees →
Mohammad Omer Chaudry
Vice President - Lahore Chapter

Mohammad Omer Chaudry

Our purpose is to help marketers grow and build Pakistan’s reputation for creativity, innovation and excellence. Through MAP Lahore, we bring people and ideas together to turn that vision into action

Zain Majid

Zain Majid

Joint Secretary
Malik Asif Awan

Malik Asif Awan

Joint Treasurer
Humaira Shazia

Humaira Shazia

Council Member
Noorullah

Noorullah

Council Member
Zahid Malik

Zahid Malik

Council Member
Uzma Kamal

Uzma Kamal

Council Member
Iqtidar Ahmed

Iqtidar Ahmed

Council Member
Zahid Malik

Zahid Malik

Council Member

Meet the team behind our organisation, bringing expertise, leadership, and passion to everything we do.

Legacy

Past presidents

Every chair has handed the chapter on a little stronger than they found it.

Mr. Noorullah 2024–25 Mr. Malik Amer Salam 2023–24 Mr. Nasir Javaid Chowdhry 2022–23 Mr. Malik Amer Salam 2019–22 Mr. Khaliq ur Rehman 2018–2019 Mr. Muhammad Saleem 2017–2018

Find your place in the chapter

Individual, corporate and patron tiers — apply in minutes and join 550+ marketers shaping Brand Pakistan.