Log in Join MAP

The chapter journal

Ideas worth arguing about.

Essays, case studies and research from the people building Pakistan’s brands — published by the chapter, written by members.

Read the latest Write for us

Editor's pick

This month's essay

McDonald’s Blows the Whistle on FIFA

03 Nov 2026 · 2 min read

McDonald’s Blows the Whistle on FIFA

After 32 years of association with FIFA, dating back to 1994, the infographic highlights disappointing results across more than 110 countries. This signals a possible shift in how major brands approach global sponsorships, moving away from traditional celebrity-driven campaigns toward marketing assets…

Zain majid Joint Secretary

All writing

Browse by topic

Showing 2 of 2

McDonald’s Blows the Whistle on FIFA

03 Nov · 2 min

McDonald’s Blows the Whistle on FIFA

After 32 years of association with FIFA, dating back to 1994, the infographic highlights disappointing results across more…

Coca-Cola’s Agency Shake-up

01 Oct · 2 min

Coca-Cola’s Agency Shake-up

The global advertising industry is experiencing a major shift as Coca-Cola reshapes its media agency partnerships, highlighting the…

Most read this year

What members keep coming back to

01 The Rise of “Vibe Marketing” – A New Era of Emotional Storytelling Strategy · 9 min 02 Content Marketing vs. Paid Advertising: Which is the best for your business? Research · 12 min 03 What Creativity in Marketing Looks Like Today” by Mark Bonchek and Cara France Digital & AI · 8 min 04 Pakistan in the lead in Denim export to us Strategy · 5 min

Contribute

Write for the journal

Members publish here — case studies, craft essays, contrarian takes. Pitch a paragraph and the editors will come back to you within a fortnight.

Pitch an idea

Reports

The chapter's research library

Salary benchmarks, media-spend studies and the annual state-of-marketing survey — free for members, PKR 1,500 otherwise.

Browse reports

One good read a fortnight

New essays and reports from the chapter, with nothing else attached.