Zain Majid

What Creativity in Marketing Looks Like Today” by Mark Bonchek and Cara France

February 12, 2022 by Zain Majid

Source: https://hbr.org/2017/03/what-creativity-in-marketing-looks-like-today What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer experience, and product design. Do these changing roles require a new way of thinking about creativity in marketing? To explore this question, we interviewed senior marketing executives across dozens of top brands. We asked them for examples of creativity in marketing that go beyond ad campaigns and deliver tangible value to the business. Their stories — and the five wider trends they reflect — help illustrate what it means to be a creative marketer today.

PAKISTAN IN THE LEAD IN DENIM EXPORT TO US

February 12, 2022 by Zain Majid

An India-based textile trade publication (Apparel Resources) made an analysis and shared that – Pakistan’s annual exports of cotton-made clothing to the U.S. touched the $276 million mark ($275.89 million) from January-September 2021, surpassing China’s $274.63 million worth of exports.
This is a 63.40 percent increase compared to the percentage of last year when Pakistani shipments to the U.S. accounted for $168.85 million against China’s $238.75 million.
The Biden administration’s business-friendly policies led to the possibility of the flow of such business opportunities despite the constraints caused by the COVID-19 pandemic during the past two years.

14 Tips For Any Brand Seeking A Global Sponsorship

February 12, 2022 by Zain Majid

Source: https://www.forbes.com/
Many business leaders and their marketing teams dream of landing global sponsorship for their brand. When brands partner up with more well-known organizations on campaigns or get involved in helping to host a major event, it can exponentially increase the effectiveness of their marketing and sales efforts. While every company will have its own ideas about which global players they want to work with, there are some basic tips that leaders in any industry can use to improve their chances of finding the best partnership for achieving their particular goals. Below, the members of Forbes Agency Council outline valuable advice they would provide to their clients to help them land global sponsorships that move the needle on their broader marketing initiatives.

From confusion to clarity: How brands can help people make confident purchase decisions with Search

February 12, 2022 by Zain Majid

Source: thinkwithgoogle.com

t was my sister’s 20th wedding anniversary recently and I was excited to get her a meaningful present to celebrate the milestone. Gifting the perfect present was important to me because I hadn’t seen her in almost two years due to the pandemic. So, I sought advice on gift ideas from people and browsed websites, video platforms, and social media for inspiration. But I ended up confused by the various sources of information. How could I be sure I’d bought the right gift? And could I rely on the delivery service to get the gift to her on time or at all? I needed a source of trustworthy information to help me decide with confidence.

As it turns out, I’m not the only shopper who feels inundated with choice and unsure about purchase decisions. Google’s latest research shows that people experience a wide range of emotions during their buying journey.1 From curiosity and confusion to clarity and conviction, people often struggle to find trusted touchpoints that will guide them along the nonlinear customer journey.

To make purchase decisions with confidence and assurance, shoppers have turned to Search as their number one touchpoint for relevant information.2 Another critical driver of purchase decisions and customer preference is brand presence. When brands provide relevant and trustworthy content online, they increase consumer preference by more than 70%.