Our History

The Marketing Association of Pakistan (MAP) stands as the premier platform uniting the nation’s marketing leaders, professionals, and practitioners. Since its inception in 1967, MAP has been at the forefront of advancing marketing knowledge, nurturing fresh talent, and empowering professionals to thrive in their careers.

With vibrant chapters in Karachi and Lahore, MAP has consistently championed innovation and thought leadership. The Lahore Chapter, established in 1987, quickly grew into a powerhouse of marketing activity. Hosting landmark events such as the Marketing Congresses of 1996 and 2003, it proved its ability to deliver world-class experiences. Under the dynamic leadership of industry pioneers like Mr. Nasir J. Chowdhry, MAP Lahore redefined excellence with MARCON 2006 and 2011. These congresses set new benchmarks for delegate participation, speaker caliber, and organizational scale, earning MAP the reputation of hosting the biggest marketing events in Pakistan. Beyond its flagship congresses, MAP continues to enrich the community year-round with seminars, tea talks, training workshops, and its iconic annual dinners—all designed to keep members inspired and connected. Looking to the future, MAP Lahore envisions establishing a dedicated Institute of Sales & Marketing—an ambitious step towards building an institute of excellence that will cement Pakistan’s place in the global marketing landscape.