Marketing Association of Pakistan
Lahore Chapter
What Creativity in Marketing Looks Like Today” by Mark Bonchek and Cara France
Source: https://hbr.org/2017/03/what-creativity-in-marketing-looks-like-today What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer experience, and product design. Do these changing roles require a new way of thinking about creativity in marketing? To explore this question, we interviewed senior marketing executives across dozens of top brands. We asked them for examples of creativity in marketing that go beyond ad campaigns and deliver tangible value to the business. Their stories — and the five wider trends they reflect — help illustrate what it means to be a creative marketer today.Related News
Content Marketing vs. Paid Advertising: Which is the best for your business?
Source: https://digitalagencynetwork.com/content-marketing-vs-paid-advertising-which-is-the-best-for-your-business/ Content marketing services are a cost-effective choice for any company, particularly when it comes to expanding its audience. Whereas, paid advertising works well for short-term results, but once that campaign has ended the company will have to start all over again. It may also depend on the type of business you are running. If you are in a B2C industry, most likely your customers will find your products or services without any marketing help. This is because they are already searching for what they need. On the other hand, if you are in a B2B industry with little to no clients, then content marketing services is an effective way to get your name out there. READ MOREWhat Creativity in Marketing Looks Like Today" by Mark Bonchek and Cara France
Source: https://hbr.org/2017/03/what-creativity-in-marketing-looks-like-today What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous. Marketers need to master data analytics, customer experience, and product design. Do these changing roles require a new way of thinking about creativity in marketing? To explore this question, we interviewed senior marketing executives across dozens of top brands. We asked them for examples of creativity in marketing that go beyond ad campaigns and deliver tangible value to the business. Their stories — and the five wider trends they reflect — help illustrate what it means to be a creative marketer today. READ MORE