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Brand Pakistan masterclass
A focused two-hour online masterclass on positioning Pakistani brands for audiences that no longer recognise borders. We look at how country-of-origin cues read abroad, where they help, where they hurt, and how the strongest local names have built narratives that travel.
MAP Marketing Excellence Awards 2027
The chapter’s flagship gala night, recognising the campaigns and teams that moved numbers and moved people this year. Entries are judged on effectiveness first, craft second, by a panel drawn from across the industry.
Adopt & Adapt: the AI marketing summit
Every marketing team in the country is being asked the same question this year: what are we doing about AI? This summit answers it with work, not slides — case studies from teams who have shipped, the numbers behind them, and an honest account of what did not work.
The morning is plenary: nine short talks on creative production, media buying, measurement and governance. The afternoon splits into a hands-on workshop track where you build and critique real briefs alongside your peers.
You will leave with a working point of view you can take to your board on Monday.
Humanizing Marketing
Brands want to tap into your feelings by creating humanizing marketing campaigns because emotion drives purchase decisions.
Join us for a brilliant session by Mr. Amir Paracha, Chairman & CEO, Unilever Pakistan Limited.