Adopt & Adapt: the AI marketing summit
A full day on how AI is reshaping brand building in Pakistan — nine sessions, one workshop track, and the people actually shipping this work.
One day to stop guessing about AI
Every marketing team in the country is being asked the same question this year: what are we doing about AI? This summit answers it with work, not slides — case studies from teams who have shipped, the numbers behind them, and an honest account of what did not work.
The morning is plenary: nine short talks on creative production, media buying, measurement and governance. The afternoon splits into a hands-on workshop track where you build and critique real briefs alongside your peers.
You will leave with a working point of view you can take to your board on Monday.
What's included
The day, hour by hour
Registration & chai
Badges, coffee, and the first conversations of the day.
Opening: adopt, adapt, invent
The chapter chair on why this is a Brand Pakistan question, not a tools question.
Plenary I — creative at speed
Three teams show what changed in their production pipeline, and what it cost.
Plenary II — media & measurement
Buying, attribution and the metrics that survive a CFO conversation.
Lunch
Seated lunch with table hosts by industry.
Workshop track
Hands-on: write a brief, build the guardrails, critique in small groups.
Closing panel & networking hour
Where this goes next — then drinks and introductions.
Who you'll hear from
Speaker name
Head of Brand · FMCG
Speaker name
Founder · Agency
Speaker name
CMO · RetailMeet the industry leaders and experts joining us for this event.
Before you register
Yes. All individual, corporate and patron members attend at no cost — it is included in your membership. Corporate members can bring multiple team members on their seat allocation.
Full-day access to all plenary sessions and the workshop track, lunch and tea breaks, session recordings, an attendance certificate and the evening networking hour.
If you join within 30 days of attending, we credit the PKR 1,500 against your first year's membership. Mention it when you apply.
Transfer your seat to a colleague at no charge up to 48 hours before, or ask us for the recordings. Non-member fees are refundable up to seven days before the event.
Mentorship
Workshop
42 seats left. Take one.
Free for members, PKR 1,500 otherwise — and credited back if you join within 30 days.